Each corporate identity is strongly expressed by the image; the available tools are multiple and know them, it means have access to communication channels always more and more dynamic and changeable.
The limit of communication on paper is the Fixity; the fixity can be understood as stability, but, it is also synonim of slow and easy adaptability.
In this sense is important to place side by side to the "static" communication (flyers, brochure, newspaper and magazines) a serie of dynamic channels, easily manageable and modifiable in order to accommodate the demands of the market.
So, becomes strategic the development and the optimization of your own website, using it as a business tool and not seeing it as a static showcase in the web, but the beating part of the core business of a company.
The Communication division uses a serie of specific strategies for this purpose: