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Alternative Efficiencies

Alternative Efficiencies

Human creativity is one of the most extraordinary "natural resources" that exist on our planet Earth.

 
The invention, in recent times, is almost always understood as a form of technological innovation but often the major turning points arise from apparently simple ideas that contain within them ideas of exceptional genius.


Creativity is fueled, in most cases, from conditions of need, crisis situations.

"It is in crises that arise inventiveness, discoveries, and big strategies"
(cited by A. Einstein)

This section of the site, which we have called "Efficiency Alternative", is a tribute to human creativity. Here we collect the most interesting, amusing, and sometimes extravagant applications of creativity combined with Energy Efficiency and exploitation of Renewable Sources on the Planet.


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Alternative Efficiencies: News and Press
News and Press
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Turn the plastic into a street of plastic creating a cheaper and more lasting asphalt

Turn the plastic into a street of plastic creating a cheaper and more lasting asphalt

There is no limit to human genius, especially when you talk about "reuse" and "recycle". The innovative idea comes from Scotland this time and more...

Ink made by smog like alternative efficiency form

Ink made by smog like alternative efficiency form

Have you ever thought that the 'black smoke' from cars could be usefull like 'black smoke colour'? Well, there will be on virtual shelves, the first...

The news strategic philosophy: the Content Marketing VS Traditional Publicity

The news strategic philosophy: the Content Marketing VS Traditional Publicity

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The most read article

Solar street lights and kinetic energy: the new street lamps powered by people's steps
Solar street lights and kinetic energy: the new street lamps powered by...

A real example was made in Olanda, the "Watt" disco in Rotterdam was equipped with a dance...